Case Studies
We believe there is no better way for you to see our value to your organization than to see actual results from real clients.
Three years ago, Starset partnered with a sheriffs’ association who had a very mature program. Over the years, the program experienced peaks and valleys, but more recent years revealed new donor acquisition challenges.
The previous year, the organization gained over 5,200 new donors, but at the net expense of $13.18 each.
The client experienced these improvements after one year with Starset:
Revitalizing Prospect Acquisition
Starset’s began working with a client two years ago who had a consistent revenue stream from their program, but the program was stagnant. They hired an agency who began helping them begin to grow, but the growth was expensive.
Challenge
To discover new opportunities for sustainable growth.
Solution
Starset developed a new creative components, improved personalization, and introduced an unprecedented list strategy.
Results
The boxes below show before and after snapshots (averaged over 2 years), showing growth in each key area important to the client’s overall success.
Mail
Quantity
Before:
70,000
After:
83,026
Response
Rate
Before:
1.20%
After:
2.29%
Average
Donation
Before:
$28.07
After:
$30.02
Net
Revenue
Before:
-$11,042
After:
+$20,022
New
Donors
Before:
841
After:
1,904
Revenue
per Donor
Before:
-$13.13
After:
+$10.35
Membership Cultivation
For years, a Starset Communication client had performed its special appeals in-house. The appeals met with fair results, but the internal resources required were no longer feasible.
Challenge
The challenge was to develop appeals that would better resonate with all audiences while justifying the additional expense Honoraryd with outsourcing the work. The appeals needed to generate the same net revenue or greater when compared to former in-house efforts.
Solution
Starset developed two special appeals scheduled a few weeks apart. The first appeal focused on officer training and education. The second appeal focused on public safety. Each appeal elaborated on statistics and the specific needs of the Association, which departed from the former generalized emphasis. Starset also recommended expanding the audience and tracking results by donor segment.
Results
In addition to improved financial results, the appeals proved to be more informative to donors and specific to the needs of the sheriffs’ association. The following snapshot illustrates the positive results.