It’s possible to be an energetic and visionary organization and still be less than effective at engaging donors and customers in long-term relationships. It’s also possible to be effective at marketing and not effectively communicate the core values of the organization. As demographic and behavioral changes continue, it is increasingly important to implement various forms of communication to bolster brand recognition, donor loyalty, and financial support.
Today, more than ever before, it’s important to diversify donor communications and furthermore, integrate various forms of communication to maximize the exposure of your organizations brand and cause.
Using multiple channels of communication has distinct advantages, but it’s the integration of communication that provides the greatest opportunity to maximize results. Integration includes a well-constructed call to action, careful timing, congruent imagery and design, targeting, and more. In this way, each communication outlet will complement the other to strengthen your organizations offer.